Research that brings
the best
out of your
ideas
A full-service qualitative and quantitative research agency that designs approaches to enhance your brand, advertising, product, packaging, CX and UX strategies.
Insight isn't just data or findings — it's a deep, intuitive understanding of people. And too often, agencies confuse the two.
At Breakaway Strategy, we design research that actually delivers insight — not just information. Our team of experienced researchers and strategists combine qualitative and quantitative research, social listening, and behavioral data to help you truly understand your customers, audiences, and stakeholders.
We partner with brands to explore, validate, and optimize strategies — so you can make smarter decisions today and drive long-term success tomorrow.
Research Rectangulation: Helping brands and their partners build on great ideas requires creative research.
We believe market research should always help you gain a deeper understanding of the group you're speaking with. There isn't always one way to answer your questions; it's important to look at your challenges from many angles to ensure we understand both their behaviors as well as what motivates them. Therefore, we always design custom approaches built around the client's challenges.
Contextual Qualitative
We move well beyond the focus group to gather insight at the most human level
Creative Quantitative
We look wide and dig deep
- •Segmentation Concept
Observation
A lot can be learned from “being a fly on the wall“
- •Social Listening
Data Integration
We tie research results with business outcomes
- •Integrating sales data
Looking to better understand brand needs as they evolve?
Primary research using Qualitative and Quantitative Methods
Get a deeper understanding of your customers through advanced research methods, including online chats, surveys, and focus groups. We uncover the motivations, behaviors, and preferences that drive purchasing decisions.
Social Media Listening and Sentiment Analysis
Keep a pulse on how people feel about your brand in real time. By analyzing conversations across social media, forums, and digital channels, we help you spot trends, gauge sentiment, and adapt to changing audience expectations.
Segmenting your audience and Trend Analysis
Discover who your audience really is, how their behaviors are evolving, and what trends are shaping your industry. Our insights help you refine your messaging, enhance your brand strategy, and connect with customers in meaningful ways.
Want to better understand market performance and opportunities for expansion?
Competitive Insights and Market Analytics
See how your brand stacks up against the competition. We analyze market performance, brand positioning, and competitor strategies to pinpoint opportunities and uncover untapped potential.
Understanding Consumer Trends & Demand
Stay ahead of shifting consumer preferences. By combining social listening with market research, we identify emerging trends, category disruptions, and evolving customer needs before they go mainstream.
Growth/Entering New Markets
Thinking about expanding? We provide real-time insights and regional market intelligence to help you navigate new opportunities, assess risks, and understand the regulatory landscape.
Need to measure your product or service performance?
Understanding product and brand performance
See how your product is performing after launch. We track adoption trends, customer feedback, and satisfaction levels using a combination of traditional tracking research, sales performance and online behaviors to provide real-time market insights, so you can make data-driven improvements.
Benchmarking
Get a clear picture of where you stand in the market. We analyze product positioning, industry trends, and competitor strategies to help you uncover growth opportunities and sharpen your competitive edge.
Sentiment Tracking
Understand how customers really feel about your products and services. We monitor real-time feedback, online reviews, and social media sentiment to help you manage brand reputation and refine your offerings.
Need some different options for testing?
Full Concept Evaluation-Social Media+Qual+Quant Validation
A comprehensive package that includes white space analysis using social media analytics, qualitative research (typically 2 focus groups or 10 in-depth interviews per concept, ad or package), and quantitative validation among your target audience(s).
White Space and Concept Optimization Package-Social Media+Qual
Includes white space analysis using social media analytics and qualitative research (2 focus groups or 10 in-depth interviews) with your target audience(s).
White Space and Concept Validation Package-Social Media+Quant
Includes white space analysis using social media analytics and quantitative validation among your target audience(s).
Qualitative Concept Optimization and Quantitative Validation
Includes qualitative research (typically 2 focus groups or 10 in-depth interviews per concept, ad or package), and quantitative validation among your target audience(s).
Experience & Partnership
All of our projects are led by the experienced team that you meet from the start. We recognize that the investment you're making is not just financial. You're building something for team and we want to be a part of it. And, we also know that you often meet one team during a sale and then rarely see the senior team members again. We want you to feel like we are an extension of your team.
Context
We know that your ideas don't live in a vacuum. In all of our work, we look at the competition to learn how your target audience is thinking. After sizing up the competition's work, we can figure out how it impacts you and relate it to your past results. Then, we will look at how your current ideas impact your brand compared to previous work. Finally, we consider the norms as a point of context, as they are reliable and consistent.
Curation
We leverage cutting-edge market research technology, AI platforms, and data analytics tools to deliver powerful insights. We help you identify the best tools available and utilize them to craft tailored methodologies that maximize their impact. Our approach ensures insights that are timely, actionable, and repeatable, helping you make smarter decisions with confidence.
Let's Talk Insights!
Reach out below or schedule a call to discuss your research needs.